AIMIA Digital Summit 2011
Sydney 24-26 October | Sydney Harbour Marriott
The 7th annual event will once again gather the leading experts in digital industry, forward-thinking executives wishing to stay up to date with the latest trends in the digital world and hear the most insightful case studies across Australia. Join us in Sydney on 24-26 October at the Sydney Harbour Marriott !
BRAND NEW FORMAT in 2011 !
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Get involved!
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NEW THIS YEAR! The Summit now incorporates a third day to focus on the practical elements of digital that government, coporations and SMEs can all apply
Day 1 The business of digital
Examining the transformational powers of digital on business models and strategies
- Digital policy
- Digital strategy
- Digital behaviour
- Impact of digital across the core functions of a traditional business
- Accounting and Finance
- Marketing and Sales
- Operations
- Human Resources
- Customer Service
- Digital innovation
- Digital in the macro environment
- New and evolving business models
Day 2 Interactive Digital
- Marketing and advertising
- Branding
- Social media
- Game mechanics
- Group buying
- Apps and tablets as marketing channels
- Digital publishing
- Online retailing
- Online video
Day 3 Start ups
- E-commerce
- Online retailing
- Apps
- Crowdsourcing / crowdfunding
- Case studies
Venue & Travel
The 7th annual AIMIA Digital Summit will be held on 24-26 October 2011 at the Sydney Harbour Marriott.
