Agenda

• Yahoo!7s $40m acquisition and Spreets 12 month rapid transformation
• The group buying business model and growth forecasts for Australia is it here to stay?
• Implications for small businesses and alternatives to advertising
• Impact on online advertising and search

• Facing the challenges of a new broadcasting landscape
• Examining the opportunities around delivering content to new audiences in new ways
• Maximising these opportunities without compromising content value and existing distribution channels

• The role of data and research at CBS Interactive and how digital publishers can use this insight to direct product development and cater to audience and commercial
  demands
• Challenges the current ratings and panel systems present to publishers transparency
• Perception of the current/previous audience measurement system by other media and marketers
• The components of an ideal measurement system in Australia
• mportance of the Hybrid System for providing improved accuracy and accountability in audience measurement in the Australian digital space

• Approaching content from a social broadcast perspective
• Strategies for success
• The success of the Goa Hippy Tribe

• Delivering on the user experience
• Understanding the technical challenges and achieving the marketing objectives
• Case study examples:
• The Economist iPad App
• Eureka Special Edition iPad App
• The Telegraph iPad App

Near Field Communication (NFC) Marketing - The death of QR codes?

• NFC Explained
• NFC to increase brand engagement and interaction - on the move
• Example Case Study - JCDecaux Australia and Tapit

• Is your online channel just not making as much revenue as all the (rosy) forecasts suggested?
• Or maybe its making money but the growth isnt there?
• Or worse - theres growth and topline but the business just isnt profitable and the road to redemption isnt clear?
  
  This session looks at the common drivers behind lacklustre off-the-blocks performance for pure plays and multi-channel online businesses. You should walk away with clear takeaways to re-ignite your growth curves and enhance profitability.

• Lessons from the first brand ever in Google+
• What Google+ means for brands, the potential and pitfalls.
• Planning for platform adoption and brand engagement
• The shift to social business planning and branding
• Whats next for social platform strategy?

• Methods for promoting products in the social media space via blogs and online publications
• The right steps in generating free publicity via social media
• Correctly engaging and retaining a conversation for free content on sites and social networking platforms
• Understanding online behaviour and targeting the right users
• Implementing strategies and leveraging the right online tools

• Overview of the start up community in Australia
• The growth of digital and e-commerce
• The Pollenizer story and lessons learnt to date
• Case study examples

• Connecting performers and fans through social networks
• Generating buzz and ticket sales through the innovative Posse business model
• Working in partnership to achieve global success
• The next phase of the Posse story

• The concept and history of crowdsourcing
• The impact of digital media on crowdsourcing
• Democratic participation of crowdsourcing
• Examples from across the world

• The evolution of Shoes of Prey from a hobby to an established brand
• Shoes of Preys 3 biggest lessons from their innovative use of YouTube, Facebook and blogging
• Engaging with the community through 22michaels.com and developing a dialog through this blog
• A look into the future and highlighting the next strategic direction and goals for the team

• An overview of VIPARO and the transition from concept to online business
• The business of selling fashion online and appealing to the right audience
• Capturing the online market and taking advantage of e-commerce
• The Gen Y approach to entrepreneurialism
• The importance of outsourcing for small business

• A behind the scenes look at a newly launched start up
• Overview of Buuna and its defining features
• A walk-through from inception to launch the journey so far
• Where to from here?

• Future of technological entrepreneurship in the changing digital landscape
• Is Australia in the middle of another dot com boom and are viable business models possible?
• Observations on start ups by seasoned campaigners
• Venture capital and fund-raising the key ingredients
• Advice and recommendations for those looking to make the leap